Lauren Conrad made MTV tons of money with The Hills, with $2 million in DVD sales, a thriving mobile content business, and a deal with I-Tunes to carry episodes of The Hills.

Plus, Lauren made MTV another $20 million via MTV’s SeenON!MTV e-commerce business site using reverse product placement offering clothes similar to designs Lauren wore on the show, which came from her original collection.

How much of this revenue did Lauren pocket from MTV? NOTHING!!!!!!!!!!!

Aside from MTV surviving off the coattails of Lauren Conrad, and the fact the Lauren’s rising fame was deliberately edited out by Hills creator, Adam DiVello, Lauren ultimately decided to leave The Hills.

Lauren’s goal is to create herself a mini-empire with her own line of products, clothes, entertainment, etc; and keeping MTV afloat was not a right path for Lauren’s ambitions.

Yes, Lauren made $75,000 per episode by the time she left The Hills in 2009, along with endorsement deals from Mark, AT&T, just to name a few.

But Lauren does not want to live on endorsements, book deals, clothing line deals, personal appearances, and thousands of dollars per episode alone, so Lauren stresses the importance of having control.

Therefore, Lauren’s new show will act as a 30 minute commercial for the LC Brand, where Lauren is the executive producer, while Lauren invested a great deal of her own capital to ensure control of her new Paper Crown collection.

All this in hopes of Lauren capitalizing off her success, and a more upside potential to it.

Source

This entry was posted on Tuesday, January 11th, 2011 at 3:35 pm and is filed under News, The Hills. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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