Okay, so you were worried maybe that Lauren Conrad hit the top of the heap with “The Hills.” But as of Thursday, October 1, the much-followed blonde reality show star launches her new contemporary clothing brand, LC Lauren Conrad at Kohl’s Department stores – 300 of ‘em – and at Kohls.com.

Among the offerings: jeans – skinny and boyfriend styles — $54, a water-colored ruffled frock for $60, a dolman-sleeved sweater $40, and a $20 camisole. Don’t look for much cold weather garb, however. Conrad says that the collection is a “California brand,” featuring much lightweight fabric for an “effortless look,” which might just have you shivering a bit if you live in cooler climes.

That said, our take on the LC’s new duds is pretty positive. It has that breezy, California-girl-hottie look that can easily be amped up with accessories. See for yourself on the video:

This entry was posted on Wednesday, September 30th, 2009 at 2:49 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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