Lauren Conrad‘s days as a starlet on MTV’s hit series “The Hills” may be over, but that hasn’t stopped the business-savvy 24-year-old from riding her reality television fame and “it girl” status into a bona fide fashion career.

Conrad is poised to remain reigning queen of the tween-to-teen set with the fall collection of her LC Lauren Conrad line now available at Kohl’s stores and at Kohls.com; a higher-end contemporary line in the works; and two books scheduled for release by HarperCollins in October – a practical style guide titled “Lauren Conrad Style” and the third and last installment of her popular L.A. Candy series, “Sugar and Spice.” Timed for Kohl’s back-to-school advertising campaign, the LC Lauren Conrad fall collection is a continuation of the brand’s budget-conscious womenswear separates introduced in fall 2009.

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